Problem:
The campaigns were underperforming with low conversion rates and high CPC, lacking refined targeting.

Solution:

• Introduced audience segmentation with lookalike and retargeting.
• Refined ad copy and creative testing.
• Continuous budget reallocation toward high-performing ads.

Results:

• Increased ROI by 30%.
• Reduced CPC by 22%.
• Improved CTR by 18%.