Med Spa Marketing
Marketing that fills your treatment calendar — not just your inbox
I help med spas and aesthetic practices fix the gap between online inquiries and booked consultations. SEO, Google Ads, and follow-up automation designed for practices that are tired of paying for leads that never convert.
Sound familiar?
High-value procedures compete on price
Botox, fillers, and body contouring are commoditized online. Groupon deals and discount clinics drive a race to the bottom. You need positioning that attracts patients willing to pay for quality — not bargain hunters who ghost after one session.
Seasonal demand swings
Bookings surge before summer and holidays, then crater in Q1. Without a proactive marketing strategy that accounts for seasonality, you're either overbooked or scrambling — and your cash flow suffers either way.
Patient retention and treatment upsells
Acquiring a new patient costs 5–10x more than retaining one. Most med spas have no automated re-engagement system — no follow-up sequences, no birthday offers, no post-treatment upsell workflows to drive repeat visits.
Leads come in but don't convert
Your ads generate inquiries, but response time is slow, follow-up is inconsistent, and 60% of leads never book a consultation. The problem isn't lead volume — it's the gap between inquiry and appointment.
How I help med spas grow
Four connected layers — from getting found online to maximizing patient lifetime value. Each one is built specifically for how aesthetic patients search, evaluate, and book treatments.
SEO for Med Spas
Rank for high-intent searches like 'Botox near me,' 'lip filler [city],' and 'med spa consultations.' Technical SEO, local search optimization, and treatment-specific content that builds E-E-A-T authority.
Google Ads for Aesthetics
Campaign architecture built around treatment lines — not generic med spa queries. Proper conversion tracking, call tracking, and landing pages optimized for consultation bookings.
Lead Conversion Systems
Speed-to-lead automation that responds within 60 seconds. AI-powered follow-up, CRM workflows, and appointment booking systems that turn inquiries into consultations before competitors even call back.
Patient Retention Automation
Post-treatment follow-up sequences, review requests, re-booking reminders, and loyalty workflows. Turn one-time Botox patients into recurring revenue across your full treatment menu.
Results from real aesthetic clients
0.1% → 10% conversion rate
100x conversion lift for a multi-location clinic
Follow-up took 48 hours. After a full-funnel audit and process rebuild, conversion jumped to 10% with zero ad spend increase.
Read case study10–12 new leads/month via AI
AI call agent books 10–12 new clients/month
Built an AI call centre agent that follows up within 60 seconds, qualifies leads, and books consultations automatically.
Read case study9.41K impressions, 252 organic clicks
New practice: 0 to 9.41K impressions in 60 days
One-day website build with SEO from day one. Ranked for local treatment terms within weeks of launch.
Read case studyWhat working together looks like
- Full patient acquisition funnel audit
- Treatment-specific SEO and content strategy
- Google Ads campaigns optimized for consultations
- Speed-to-lead automation and AI follow-up
- Patient retention and re-booking workflows
- Monthly dashboards tied to bookings and revenue
Related services
Frequently asked questions
Do you specialize in med spa marketing specifically?
I work extensively with med spas, aesthetic practices, and wellness clinics. The patient acquisition funnel for aesthetics has unique dynamics — high-consideration purchases, seasonal demand, and treatment-specific search behavior — that require a different approach than general healthcare marketing.
How do you help med spas compete against discount clinics?
By positioning on expertise and outcomes instead of price. I build content that showcases your credentials, before/after results, and patient experience. SEO targets patients searching for quality providers — not coupon hunters. Your ads pre-qualify on value, not cost.
What kind of ROI can I expect from med spa marketing?
A single Botox patient is worth $1,200–$2,400/year in recurring revenue — more if they cross-buy fillers, facials, or body treatments. Most med spas I work with see 4–8x return on marketing spend within 90 days once tracking, follow-up, and retention systems are in place.
Can you help with patient retention, not just acquisition?
Absolutely — retention is where the real profit is. I build automated post-treatment sequences, re-booking reminders, birthday and loyalty offers, and review collection workflows. Most med spas are leaving 40–60% of their lifetime patient value on the table by not having these systems.
Let's Work Together
Ready to fix the bottleneck?
Tell me what you're trying to grow, what's blocking progress, and what kind of help you need. I'll review it and follow up within one business day.
Start Here
Send a quick note and I'll get back to you.
Share what you're trying to grow, what's blocking progress, and what kind of help you need. I'll review it and follow up within one business day.
Typical response time: under 24 hours on business days.
Most engagements start with a 30-minute diagnostic call.