Local Service Businesses
Turn local searches into booked jobs — not wasted clicks
SEO, Google Ads, and lead conversion systems built for home services, legal, financial, and service-area businesses. Every dollar tracked from first click to completed job.
Sound familiar?
Seasonality kills cash flow
HVAC spikes in summer and winter, roofing drops in the off-season, landscaping disappears in winter. Without a year-round pipeline strategy, you're either overwhelmed or empty — never steady.
Competition is ruthless on Google
Every plumber, electrician, and contractor in your area is running ads and chasing the same map pack spots. Without a differentiated strategy and aggressive local signals, you blend in and lose clicks.
Lead quality is inconsistent
You're paying for leads that are price-shopping, outside your service area, or looking for services you don't offer. Bad targeting and no pre-qualification waste ad spend and technician time.
You can't track what drove the call
A customer calls and books a $5,000 job. Did it come from Google Ads, organic search, a referral, or your truck wrap? Without proper attribution, you're guessing where to put your budget.
How I help service businesses grow
Four systems that cover the full pipeline — from showing up in local search to tracking revenue by channel. Built for businesses where a single job can be worth thousands.
Local SEO & Map Pack Domination
Google Business Profile optimization, citation building, review strategy, and geo-targeted content for every city and zip code you serve. Built to own the map pack in your service area.
Google Ads for Service Businesses
Campaign architecture by service type — separate budgets for high-value emergency calls vs. scheduled maintenance. Call tracking with source attribution on every lead.
Lead Conversion & Follow-Up
Speed-to-lead automation that responds to form fills in under 60 seconds. SMS follow-up, missed-call text-back, and CRM workflows that stop leads from going cold.
Reporting & Attribution
Dashboards that connect ad spend and SEO to booked jobs and revenue. Know exactly which channel, campaign, and keyword is driving profitable work — not just clicks.
What working together looks like
- Full lead-to-job funnel audit
- Local SEO strategy with map pack targeting
- Google Ads and LSA campaign management
- Speed-to-lead automation and CRM setup
- Review generation and reputation management
- Monthly dashboards tied to booked jobs and revenue
Frequently asked questions
What types of local service businesses do you work with?
HVAC, plumbing, electrical, roofing, landscaping, pest control, legal firms, financial advisors, and other service-area businesses. The marketing systems I build work across industries because the core problem is the same: turning local searches into booked jobs with clear attribution.
How do you handle seasonality in marketing?
I build campaigns that shift budget and messaging by season. In peak months, we maximize lead volume on your highest-margin services. In off-season, we shift to maintenance agreements, secondary services, and brand-building content that keeps the pipeline warm year-round.
What's a realistic budget for Google Ads?
For most service-area businesses, $1,500-$4,000/month in ad spend is a productive starting range. High-value services like HVAC installation or roofing can justify more. I'll model expected lead volume and cost-per-lead before you spend anything, so the budget is based on math — not guessing.
Do you also handle Google Local Service Ads (LSAs)?
Yes. LSAs are a key channel for home services because they generate call-only leads with a Google Guaranteed badge. I set up, optimize, and manage LSA campaigns alongside traditional search ads so you're capturing demand at every level of the results page.
Let's Work Together
Ready to fix the bottleneck?
Tell me what you're trying to grow, what's blocking progress, and what kind of help you need. I'll review it and follow up within one business day.
Start Here
Send a quick note and I'll get back to you.
Share what you're trying to grow, what's blocking progress, and what kind of help you need. I'll review it and follow up within one business day.
Typical response time: under 24 hours on business days.
Most engagements start with a 30-minute diagnostic call.